Love them or hate them, private plates normally provoke a reaction from most people. Some think they are the most pretentious thing a person can buy, advertising to everyone how important you think you are. Some think they are cool or just a bit of harmless fun and enjoy trying to figure out what the less obvious ones mean. Many are bought for sound reasons, maybe you can afford that new mercedes but don’t want to show your customers that, put on an ageless private number plate and tell them you got a great second hand, low mileage example instead.