The Big Guy wanted to make sure everyone knew how generous he was, so he got the newest health insurance plan he could find, and had it engraved onto a huge brass plaque, which was then bolted to the front of the company building.  The idea was to have a grand unveiling of this plaque, during which the Big Guy would explain the health insurance plan to all his employees and associates.  The Big Day finally arrives, and the Big Guy climbs up the steps to the podium.  He opens his mouth to speak, when the health insurance plan plaque suddenly falls off the building and knocks him dead!  Talk about ironic!