What good is a cell phone if you can not make it your own personal tool.  You can get a case to put it in that reflects your personality and that you can show off to everyone as you carry it around with you.  You can even change the color of your phone to a hot pink or an exciting tiger stripe.   But the most personalized thing you can do is change the ringtone to one of the  Realtones that are available for down load.  For just a few dollars you can play the song of your choice each time someone calls you on your cell.